The World Bank Publications marketing pop-up store at the World Bank annual attracted global visitors. Previously, it never had a unified store design presentation. I divided the store into different sections: book, checkout, and popular title display. Each session had its signage to strengthen the branding, and to serve as a functional sign. I also designed take-away products like bookmarks for people to access the World Bank Publications Amazon Store and newsletter subscription. Incorporating these considerations, I set the store theme color as deep blue (hex#: 002244) and cyan and used the fonts Andes and Arial. I created promotional materials including the pull-up banner, bookmarks, credit card sign, discount sign, newsletter signup sheet, digital signage, and more. With these professional presentation and other marketing management design changes, my leadership on the store design doubled its profit from last year.
The World Bank Group Store (WBG Store) needed a design to promote its environmentally friendly products. I took photos of the products using only A3 white paper and a camera. By mounting a flash I was able to give it a clear background and unified presentation, and then increased the production contrast, I was able to reduce the overflow highlight in Lightroom.